![]() 2010 - TripAdvisor gains significant steam.2008 - Yelp catches up with and passes TripAdvisor.Highlights of Annual Review Count by Review Site Annual review counts with significant events and trends highlighted Review Timeline Highlights Their review corpus is also a lens to view the argument that Google’s monopoly practices led to review dominance and are at the root of Yelp’s problems. Ten Thousand Waves provides an interesting lens to analyze the review space: who has succeeded, who has failed and the current lay of the land. Note the Yelp average is of their spa AND restaurant. (The graphic below consolidates the spa and restaurant scores.) Images and data courtesy of GatherUp. The lone exception is their restaurant listing on Yelp, which has a 3.5 star rating. Even as Ten Thousand Waves expanded and added services, they mostly maintained their well-loved status, with 4.5 and higher ratings across review sites and categories. While they never asked for a single review, they operate in industries where organic, non-solicited reviews are common – and they have a lot of them. Ten Thousand Waves has a singular focus on the experience of their visitors. Annual Review Count by Review Site Annual count of aggregate Ten Thousand Waves' reviews by site A small plate from Izanami from the last time I was in Santa Fe in 2018 A Perfect Case Study Lensīecause Ten Thousand Waves has been in business so long and spans three hospitality categories (lodging, spa and high-end food service) its review corpus reflects both the history and variety of the review space over time and across several verticals. In 2014, they added a moderately upscale Japanese-New Mexican fusion restaurant called Izanami. Inspired by the great Japanese mountain hot-spring resorts, Ten Thousand Waves created a peaceful, calm ambiance without much of the cloying New Ageism all too common in Santa Fe. It was founded in the early 1980s and by the time the internet rolled around it had become a beloved hotel and spa in Santa Fe. Ten Thousand Waves(1) – a spa, hotel and restaurant – makes the perfect case study for a long term view of review competitors in the hospitality industry. Google may well be a monopoly today but we shouldn't judge its past behavior using new antitrust frameworks. ![]() ![]() It also failed in its product vision compared to others. Yelp largely failed to scale, which held back its advertising system.Through the lens of a hospitality case study we see the entire evolution of the reviews landscape and competitive dynamics. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |